Don’t you love it when you are a
professional at what you do and a potential client says they can do it
themselves? Now I am sure that some people can roof their own house or do the
plumbing. But, unless you have been trained it probably is not a good idea. Most
people wouldn’t think of climbing on a roof and repairing their shingles or
plumbing a new home. So, why do people think it’s easy to build a
professionally designed and optimized website? There are many website developer
tools available to help you drag and drop pictures, and insert wording. But,
keep in mind these tools use templates that are generic, and are not
specifically designed to meet your business needs. Web development requires
skilled web developers. Here are 10 reasons why building your business’s
website should not be a DIY project.
Reason #1: Customization
Free website templates and DIY web
builders cannot be customized. If your business is unique it needs to be
different. Templates are very basic, and not interactive. If you wanted to add
an extra feature or additional content, a basic website template or web builder
wouldn’t give you this option. There are thousands of companies using
that same template that you choose. So, don’t think you’re the first person to
benefit from a free website builder. These businesses made the mistake of using
the same, boring, generic template and stuck with a site that looks like
everyone else’s. How unique is that?
Reason #2: Efficiency
Web development is very hard work,
and it takes a long time to build a professional website. If you’re not a
professional web developer, the hours you spend trying to create a website
could be more efficiently spent generating business and growing your client
base. It will save you time and money if you let someone with experience
and knowledge build your website.
Reason #3: Marketing
A trained web developer knows what
will work best for your business and will build you a user friendly professional
looking optimized website.
Reason #4: Search Engine
Optimization
SEO is making sure your site ranks
well in the eyes of the search engines. Google is a business and wants to
provide the end user the best result. Therefore, building a website is not a
set it and forget it project. If your site is optimized properly and kept
current with fresh information it will be more appealing to the search engines
like Google.
Reason #5: Google Friendly
Google uses complex algorithms that might be too
advanced for some people. Therefore, it is very important that a professional
web developer who uses Google Webmaster Tools or Google Analytics is doing the
work. The professional can monitor site downtime, crawl rates, bounce rates,
load times, broken links and search traffic. The internet is huge and search
engines get frustrated with the code they run up against in “do it yourself”
scenarios.
Reason #6: Be Found
A good web developer understands
search engines and builds your site so it will be found. There are a number of
critical elements and site maintenance that must be in place and maintained to
help your relevancy with the search engines.
Reason #7: Mobile-Friendly
With more people searching on mobile
devices than on a PC having a responsive site is more important than ever. The
majority of people browse the web using their mobile device due to the
convenience.
Reason #8: Your Image
Your web site is the first
impression of your business and it should be a good one. Successful companies
invest a lot of time and money in how they present themselves to the world. You
don’t have to spend a small fortune but it is important to present your
business in a professional manner.
Reason #9: Professionalism
When you create a “free” template
website these companies post at the bottom of your site. This sets the image of
your business. “This site was created by: Best Free Sites .com GET YOURS TODAY!” This looks unprofessional
and makes your business look cheap. Who is your ideal client?
Reason #10: Experience
We know that no one cares more about
your company than you. Hiring a professional to create your website only makes
sense. A marketing team has every reason to help you grow your business. If
your business grows so does ours. Contact Brenda or Paul at Maine Street
Marketing www.mainestreetmarketing.com
Interesting approach, it is the first time that I read such an advice - NOT to create ones own site. What would you say about sharing information via clouds then? Using some of best virtual data room . Waiting for your reply
ReplyDeletenice. Inbound marketing in hyderabad helps you to take your business to the next level in a short period of time. with the help of digital marketing we can easily increase the traffic to our business in a short period of time.
ReplyDelete